Our Story

Founded in 2024, by Muhammad Ahsan Khan (MAK), a visionary entrepreneur with no wealth but an unyielding drive to revolutionize the eyewear industry, Options is one of the fastest-growing eyewear businesses today.

MAK, with his relentless passion for innovation, founded Options with the goal of transforming how people experience eyewear. The vision was to add real value to customers’ lives by cutting out middlemen, establishing high-quality in-house manufacturing, and delivering directly to consumers. This approach not only reduces costs but ensures premium quality through state-of-the-art robotic lens manufacturing and precision assembly, guaranteeing 100% accuracy and unmatched quality control.

Today, Options serves thousands of customers monthly, combining the convenience of a strong online presence with modern, uniquely designed physical stores. By merging cutting-edge technology and exceptional customer experience, Options is setting a new benchmark in the eyewear industry.